Demna Gvasalia is continuing to surprise the Paris fashion calendar and has decided to experiment with new runway timetables for his Vetements brand.
WWD has been the first to confirm that Vetements plans to stage its next coed show, for the fall 2018 season on January 19th during Men’s Fashion Week in Paris. The details about the timing and venue could not be learned.
In the past, Vetements has shown their men’s and women’s collection together during the couture show, but last season the label skipped the runway in favor of doing a showroom presentation.
The brand Vetements was founded in Paris back in 2014, now the company has launched itself onto the fashion scene with bold shows. A couple of the shows have been hosted in the most bizarre places like the basement darkrooms of a seedy gay club, and a shabby Chinese restaurant. These types of location have helped spread the streetwear trend and brought forth a breaking approach to fashion based on garments rather than the seasonal themes.
Last year the brand made an official switch from its show from the ready-to-wear schedule into the couture week, then soon after a guest member of the Chambre Syndicale de la haute Couture, forged a path that American brands such as Proenza Schouler and Rodarte followed. Men’ Fashion Week in Paris is scheduled to run from January 17 to 21.
