With menswear not twisting and turning as much as womenswear, men tend to buy more expensive clothes but less often. For Spring/Summer 2018 there seems to be a couple of new tweaks men can make to their style to add more modernity to their standard pieces.
There are a couple of things that can happen such as going towards soft shell, retro styling, rich pickings, or going sports direct.
For a soft shell look, big brands like Ermenegildo Zegna and Berluti are bringing in airy, lightweight, float-from-the-body jackets and trousers that are very soft fitting. This look can be made up from very simple items like a soft-shoulder blazer with a T-shirt.
Gucci for some time has been producing lavish, high-quality 1970s fashion pieces. Next season is set to include some stylings that Elton John would wear back in the day, and to add to things a host of more brands has been opting to make nostalgic clothing. This year especially, 1950s-style Elvis Presley Hawaiian shirts have been seen constantly on the catwalks of Louis Vuitton, while bowling shirts were also being sprinkled along Prada catwalks. 1980s American gigolo-style long blazers even made a guest appearance on Dries Van Noten.
The past couple of seasons the men’s collections have been pumping out items with discrete lustrous details, brands such as Bottega Veneta has brought back silks for men, while Dolce & Gabbana have also added bullion and heavy-duty hardware sweaters to their collections.
High-tech mountaineering attire has been spotted a lot recently at Parisian label Lanvin with cagoules coming with toggles, zips and cords. Jogging trousers have appeared at Berluti coming with a great sense of elastic, next year can be filled with even more heavily sports related clothes.
