The Canadian rapper Stone Island cargo pants back in February this year, which lead to a spark in 12,000 searches the following month, according to data from the global fashion search platform Lyst. Drake is now responsible for a 240 percent increase in online searches for ‘cargo pants’ in 2017.
After crunching down the numbers from more than 100 million searches in order to uncover what men wanted to wear in 2017, Lyst has found that outdoor brands were among some of the most searched this year. Patagonia and North Face were among the top five lists of most wanted men’s brand globally.
The increase in pink menswear was also a surprise, with 15,000 more pink items for men on Lyst in 2017 than there were in 2016. There was also a 73 percent increase for more pink searches. Jersey sweatpants made a big bomb as well, coming in with a 104 percent year on year increase in searches. Streetwear brands like Yeezy, Champion, and Supreme were the most popular labels to get the highly searched items.
Streetwear brands alone have become a lot more mainstream, with searches from the top 10 streetwear labels combined together made up 340 percent increase compared to their statistics in 2016. Men’s rompers gained a lot of attention when the launch of ‘RompHim’ romper suit came about on Kickstarter back in May, which fueled a 620 percent increase in searches for similar items over the course of two months.
