While the sports world influences and has one of the biggest effects on culture, Adidas has been the brand who has been keeping up with channeling that influence through their brand. The brand is driven by many creative types; artists, designers, musicians, and more, and have used celebrities of all types for their newest campaign titled, “Calling All Creators”. The new campaign brings creative minds from all different backgrounds together.
The new campaign is held together by some of the biggest influencers in this current year including: James Harden, Lionel Messi, Paul Pogba, Von Miller, Pharrell Williams, Kris Bryant, Carlos Correa, Candace Parker, DeAndre Hopkins, Pusha T, Damian Lillard, Karlie Kloss, David Beckham, Garbiñe Muguruza, Alexander Wang, Aaron Rodgers, PK Subban, Paige Tapp, Chiney Ogwumike, Brandon Ingram, Jeremy Lin, Kristaps Porzingis, Derrick Rose, Tracy McGrady, and Lindsey Horan. altogether, this group of talented creators have come together to make an interesting campaign video and a new load of amazing shoes.
‘Creativity is everything in today’s game. It’s about making a statement. I think what we’re trying to do is leave a mark so the game will never be the same,’ they say.
