With the start of a new year and the ending of the old one, it’s best to know what was a growing trend and what wasn’t. luckily for us, global fashion search company Lyst has gone through its data over the course of the past year to find out what exactly men were looking for in 2017.
At first, Lyst noticed that outwear brands, such as Patagonia and The North Face, received a huge spike in popularity and ranked among the top five most desired men’s labels worldwide. Top luxury fashion brands such as Balenciaga, Gucci and Vetements have all increased their number of searches as well.
Streetwear brands continued their increased involvement in the fashion world during 2017, with skate labels growing the most. Skate labels received a 304 percent increase in searches over the course of the year. Palace took one of the top three fastest growing menswear label spots, proving that streetwear brands are here to stay.
In the pants category, the United States as a whole went to a straight-leg silhouette. All over the world, consumers kept up with their sweatpants, thanks to none other than YEEZY, Champion and Supreme, all of which have also increased their growth in searches by 104 percent.
It is a good bet to say that Canadian artist Drake has brought back the trend of cargo pants and even helped increase the success of Stone Island with the help of John Mayer. Drake wore a pair of cargo pants back in March which led to Stone Island being searched 12,000 times. Both Drake and John Mayer are huge fans of the color pink, which was the color with the most movement.
The last biggest trend in 2017 consisted of the sneaker collaborations. Every two seconds, someone was searching the site for a collaborative shoe. Among the top searched was Virgil Abloh x Nike, Vans x Fear of God and Raf Simons x Adidas.
