Suitsupply, a men’s tailoring brand founded in 2000 by Fokke de Jong in Amsterdam, has shown off its new imagery for their Spring/Summer 2018 campaign which put the spotlight on gay couples.

The campaign is set to display in over 100 stores across 22 countries and is also currently at the front of their website, which Jong has said could have a negative impact on the business where LGBTQ people are not accepted:

“The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”

The new collection is available in stores and online. It features linen cotton blended suits, checked jackets, lightweight bombers, and it brings new colors into the mix.