Russell Westbrook love for fashion goes beyond other celebrities who use their image to try to create their own line of fashion collections. Kris Van Assche and Kim Jones mean something to the famous NBA basketball player for the Oklahoma City Thunder. Last Month Westbrook released a book with Rizzoli called “Style Drivers” that also included cover art by Ray Pettibon. The book talked about style evolution and the designers and personalities who inspire last year’s NBA MVP.
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Westbrook has finally designed his own collection titled “Honor the Gift”. Westbrook’s new collection did not drop with Barneys New York, a company he has regularly worked with, nor did he decide to introduce the new streetwear brand in Paris where he visits often for Fashion Week. Instead Westbrook chose to showcase the brand in a body shop in Oklahoma City. It was held at Penn Automotive on 2104 NW 39th Street Last weekend, and hundreds of fans were outside for hours waiting to be the first people to get a look at the new line which is said to be “unisex streetwear”. According to an official release, the “Honor the Gift is a brand of self-belief and dedication to honor the gift ‘he’ has given you, shaped into different product offerings that represent a personal promise to challenge all and achieve greatness no matter what hardship”.
Launching it in OKC (Oklahoma City) was a good move for Westbrook who has been with the cities team since he was drafted back in 2008. Launching it in OKC gives the diehard fans to be the first customers to shop the line, and he has told Vogue that he doesn’t want to stray away from his daily job.
“My humble beginnings started here,” he told Vogue. “I’ve been conceptualizing the idea [for] many years and felt it’s time for me to launch my own brand with my own messages. Honor the Gift is a brand of self-belief and dedication to honor the gift ‘he’ has given you, shaped into different product offerings that represent a personal promise to challenge all and achieve greatness no matter the hardship.”
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“Street wear has always been about comfort. I wanted a collection that both males and females can get into.”
Westbrook’s collection includes some neon shirts, stripe sweatpants, racecar graphics, and more “caution: and construction symbols. Westbrook said all of his collection was inspired by “vintage automotive [design] and a sense of danger”.
The full collection can be shopped online that will open up on November 22nd at Honorthegift.co. Pop up shops will also be scheduled soon so keep an eye out for those as well.
