Jimmy Choo Creative Director Sandra Choi showed the new 2018 men’s collection on the first day of Milan Men’s Fashion Week. The collection was very unique to past Jimmy Choo collections. Sandra Choi was able to give a little insight on her inspiration for the collection:
“We looked at royalty and how they dressed, 16th-century dukes in feathers and organzas and pleats and draped pearls. They could do that to assert their authority. But at the same time, we’re living now in 2018, so let’s just pull it back a bit. Jimmy Choo is not afraid to load up, but it’s about knowing where to put things, what finish to use, what details to pick out.”
Choi took elements from past history but turned it into a more approachable and relatable model for the market. A highlight of the collection was the Baldwyn, a boot-sneaker hybrid. The shoe featured a translucent rubber outsole that was set under a more classically shaped rubber midsole, and the upper half was lizard-print calf leather and tortoiseshell patent.
“For me, the over-arching theme at Jimmy Choo is always about glamour,” said Choi, adding that when it comes to men’s, she tends to be more careful when she makes decisions. “The key is to know where the limit is.”
