Drones replace models during Dolce & Gabbana Fashion Show

Published on

February 28, 2018

AUTHOR

Damian Delgado

Dolce & Gabbana has managed to make human runway models a boring trend by replacing them with technology on the runway.

When the show started at the D&G Fall-Winter Men’s Fashion Show in Milan, a horde of drones carrying handbags glided down the catwalk. The drones were accompanied on the side by people who wore white lab coats.

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Attendees during the show were asked to turn off the Wi-Fi on their phones, including personal hotspots.

“A comically impossible task for a room full of influencers made famous by the Internet, all of whom speak different languages,” according to The Cut’s Emilia Petrarca, who attended the weekend show.

G&D was not the only brand to add high-tech technology to the mix. Alessandro Michele unveiled his own Gucci Cyborg. His show included small dragons and models carrying 3D-printed versions of their own heads.

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