Google has officially named Corey Moran as head of industry, fashion and luxury. Moran will oversee Google’s interactions with the fashion and luxury sector, working on brand activations, partnerships, and utilizing data to get the most out of brands and consumers.
This position, which Google has for every sector, serves as the go-to contact for each of the industries.
“The way we position it here at Google is that its sort of like the publisher of a magazine or the GM of an online brand,” Moran said. “We want to be the first phone call a brand makes when they are faced with either a challenge or an opportunity. Our charge is to be the front line for any of their needs when it comes to Google products or services,” he continued.
Moran has been an account executive for Google since 2016. Before that position, he was working for Coty Inc., as a senior director of U.S. marketing for the beauty company’s fragrance portfolio.
“Google has never been more committed to the fashion industry in my time here or my time when I was on the other side of the business working with Google as a partner,” Moran said.
Moran cited Google’s latest fashion week efforts, where the tech company had tried to target users who searched any content similarly relating to fashion week with news and information, another example Moran cited was Google’s partnership with the costume institute. The partnership combined virtual reality with fashion history for users to enjoy.
As the ecosystem grows, so does the sheer amount of data that we have to inform our decisions,” he said. “Having tools and resources to mine for insights and provide actions is key to building for the future. Many tools are already available and many more will follow.”