Athletes gone wild! Or so it looks like with this years ESPN’s Body Issue. Starting in 2009, ESPN decided to combat the decline of their subscribers and release something fresh and new, and what’s better than racy photos of some of the worlds most elite athletes. After the release of the original issue, featuring many famous athletes like Lolo Jones, Ryan Lochte, and Manny Pacquiao, ESPN tried to rival the readership of Sports Illustrated’s Swimsuit Edition. The strategy was quite the success with readership up 35% giving the company a pretty fair profit and giving these sometimes misrepresented athletes a very new appeal to the public. Go ahead and pick up a copy of this years edition over here.
