Amazon recently patented a product that hints toward the future and how people will soon be getting dressed. This past Tuesday, the tech mogul was granted a patent for a sort of reality mirror, which could ultimately project virtual clothing onto your reflection. It would also be capable of putting you inside a virtual scene like a beach or restaurant– something to match the outfit with the occasion.
The technology combines the use of mirrors, lights, projectors, displays and cameras to create an image on the display, according to the patent.
“These visual displays can be used to alter scenes as perceived by users, for example, by adding objects to the scene that do not actually exist,” the patent states.
It is still unclear if Amazon would use their own clothing line for virtual clothing, but it’s a possibility given how this new program could be a way for Amazon to sell apparel. In the past couple of years, the company has produced several in-house fashion labels such as James & Erin women’s clothing and Franklin & Freeman men’s dress shoes.
The smart mirror would be an unusual move for the tech giant. It could serve as a helpful extension for its newest product Echo Look ($200). This device is designed to be a style assistant to help a person figure out what to wear. It has a voice-controlled camera that takes pictures of the customer in different types of outfits that works through an app.
Other retailers are also using the concept of a smart mirror in brick and mortar stores. Rebecca Minkoff’s connected store concept has mirrors built inside that have integrated touchscreens, allowing the customers to search for looks, colors and different sizes. Nordstrom has also test types of smart mirrors in their fitting rooms.
