Adidas’ new boost shoes are a throwback with a twist

Published on

January 18, 2018

AUTHOR

Damian Delgado

1996: inventor Frampton Ellis came to Adidas with a new way to create sneakers. Squared-off edges, he argued, were a driving force behind rolled ankles and should be replaced by wider, rounded soles that would produce more stability for athletes.

https://www.instagram.com/p/BeE0uliH0Q2/?taken-by=adidasoriginals

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Adidas took his product and produced a new shoe called Feet You Wear. Adidas went on to use the bulky, rounded soles on everything from the Forty Low Trainer to the Salvation Running Shoe.  Kobe Bryant’s signature Adidas kicks, the Adidas KB8 III, used this tech.

This month, Adidas is bringing the soles back but with a more modern take on Boost technology to give them a more 2018 look.

https://www.instagram.com/p/BeEEG3znsgK/?taken-by=adidasoriginals

NBA fashion persona star Nick Young has already been seen wearing a pair of what are now called “Crazy Boost You Wear” on the basketball court. He was wearing a pair of on court shoes rather than the streetwear ones. Both shoes are built to allow more natural movement for the wearer.

The shoe is cut into three parts, making each sole completely separated. The overall product is one of the most comfortable shoes you can wear.

The return of Feet You Wear on Kanye West’s Yeezy 500s and the new Boost You Wear is bringing back 90s nostalgia. This time, it might be around for good.

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